Cakeplabs, a startup specializing in financial technology and artificial intelligence (AI), has announced a partnership with Open AI, making it Indonesia's first official partner of Open AI. The collaboration aims to enhance the search experience on Chaca Market, a local commerce and community platform in Indonesia, by integrating Open AI's search engine, ChatGPT, and the user-generated ads on Chaca Market.

ChatGPT is the latest innovation in the field of AI, utilizing natural language processing technology to provide more natural and responsive interactions with users. When users ask questions or search for product and service recommendations, ChatGPT acts as the search engine, displaying ad data for products and services available on Chaca Market. The integration of ChatGPT with the Chaca Market platform will offer a more interactive search experience and help users discover products around them.

This partnership allows users to receive more personalized and relevant search results based on their preferences and needs. While the results are based on ad data, the focus remains on providing a user-centric experience in finding suitable products. By integrating product data from Chaca Market into ChatGPT, Cakeplabs aims to provide users with more beneficial search experiences. Users will receive product recommendations that align with their needs, and this also offers opportunities for sellers and service providers on Chaca Market to expand their market reach.

Adi Triginarsa, Product Manager at Cakeplabs, expressed his excitement about the collaboration with Open AI and the potential for enhancing the user experience. He stated, "We are thrilled about this partnership with Open AI. By integrating product data from Chaca Market into ChatGPT, we aim to provide users with more relevant and beneficial search experiences. Users will receive product recommendations that align with their needs, and this also offers opportunities for sellers and service providers on Chaca Market to expand their market reach."

Through this partnership, Cakeplabs and Open AI demonstrate their commitment to enhancing the user experience and providing better accessibility to accurate and relevant product information. In the initial implementation phase, Cakeplabs and Open AI will focus on developing and testing the product search feature from Chaca Market within ChatGPT by providing location and product condition information. Users can ask questions like "I need recommendations for sports shoes in the East Denpasar area" or "Show me recommendations for trending new-condition undergarments." ChatGPT will provide immediate responses and display relevant search results from Chaca Market's database.

It is hoped that this step will pave the way for further innovation in AI development within the e-commerce sector and help strengthen Chaca Market's position as a local commerce and community platform in Indonesia. The partnership between Cakeplabs and Open AI is a significant milestone in the Indonesian tech industry, showcasing the potential for home-grown startups to leverage cutting-edge technology and drive innovation in the local market.