On November 9, 2021, KADIN Indonesia through the Business Service Desk unit together with Chaca Market collaborated to hold a virtual business dialogue to discuss product marketing digitalization to accelerate the recovery and growth of MSMEs in East Java. This virtual business dialogue aims to:

1. Conduct comprehensive discussions related to changes in public spending trends that tend to switch to using digital platforms so that there is a need for increased knowledge about business digitization for MSME actors.
2. Introducing features that Chaca Market can provide to users to further assist in realizing the digitization of MSME businesses in Indonesia.

This virtual business dialogue was attended by approximately 150 participants consisting of MSMEs in Indonesia, especially East Java Province, and was attended by several great speakers, namely,

• Mr. Aldi Haryopratomo as Vice Chairman of KADIN Indonesia Bidang kewirausahaan UKM and Koperasi
• Mr. Dr. Mas Purnomo Hadi, M.M. as Head of Department Koperasi and UKM East Java
• Mr. Mufti Hamka as Moderator
• Mr. Basrul Iman as President Director of Bank Jatim
• Ms. Maryna as Codedesignhub Belgium & Adhyata
• Mr. Peter Oh as CEO of Chaca Market

In this virtual business dialogue, Chaca Market had the opportunity to make a presentation by explaining that the obstacles faced by MSMEs were that 13% of MSMEs were already connected to the online market and digital market. This small number is due to several factors, such as many MSMEs who do not understand how and work systems are in accordance with current trends. In addition to the constraints on MSMEs, Chaca Market also explains the obstacles that exist on other platforms. These constraints such as the competition faced by MSMEs is very high because they have to compete with several large stores that already have big brands, it is difficult to use because they have to go through several verification stages that take up to 1 day, and the costs for advertising & marketing costs that must be met. issued by the seller if he wants to place an advertisement on the current Platform.

Therefore, Chaca Market is here to help MSMEs carry out their business digitally with an application display that is easier to use, easy, fast, and secure transactions, and does not charge any fees from the sellers.

Chaca Market also explains the stages of using the application such as how to register, verify location, how to place an ad, how to bid, use the chat feature to how to manage ads.

The virtual business dialogue closed with an explanation of the Chaca Market event that is currently taking place and a discussion session with the MSME participants. The enthusiasm of the MSMEs towards the opening of the Chaca Market in the East Java region is shown by the number of advertisements placed in Chaca Market originating from East Java.

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